Are you serious about growing your business and taking it to new heights? Are you a blogger or an online store owner? Are you owner of a small local business like a restaurant or café? No matter who you are from the above, there is one thing about you. You own a business and you want it to grow. You must already know that competition is stiff out there. You cannot go through it without right strategy and tools. That’s why you must be careful with your marketing strategies as well.

Two types of online marketing

There are two main types of online marketing:

• SEM – Search engine marketing is the method of marketing with search engines. Advertising with google adwords[โฆษณา google adwords, which is the term in Thai] is a form of SEM. You may have already heard about SEO or search engine optimization. It is the method of optimizing your content so you could rank on the first page of Google. SEO is a free method but it takes times, even months. That’s why SEM is mandatory in the beginning.
• SMM – Social media marketing is another method of online marketing where you market your products or brand on different social media platforms. Facebook marketing is the most famous type of social media marketing followed by Instagram marketing.

What two practices you can start doing today

You might already be doing both SEM and SMM. Here are 2 practices you can do to make sure that you are getting the best out online marketing:

• Make sure you are personalizing the ad copy of your paid ads. You may have hired a copywriter or marketer but it is always better to take a look
• Always use a timer with your ads on different platforms. Make feel like they are going to miss out the opportunity.

You can see the major changes in your leads once you start doing these two practices.