If your goal is to get your content positioned in the top positions of the SERP, you must know two fundamental elements that will help you stand out from the competition: rich snippets (enriched fragments) and featured pieces (featured pieces). Both are proof of Google’s interest in improving the user’s experience by offering the information it deems most valuable about its searches.

The rich snippets are those results SERP with some additional information such for example, an image or review. They are achieved by including segments of HTML code that the systems that interpret the contents (such as the Google search engine) can read. Rich snippets allow you to catalog different elements such as prices, addresses, valuations, or authors.

As you can see, rich formats are much more attractive and stand out from the competition, which makes it much more likely for the user to click on them.

When it comes to optimization, all you have to do is enrich the HTML with the necessary microdata. In schema.org, you can find all the terms and tags to do so.

On the other hand, the featured snippets are those results that appear in the so-called 0 positions, so that they go above their competition in the organic search. Usually, they are structured in three different ways: paragraphs, lists, and tables.

What to Note

However, getting appear in position 0 is not easy, although there are several optimization options that you can use.

The most important thing is the organization of the text. On the one hand, you must start with relevant information that responds to the user’s search intent. Also, structuring it in the form of questions and answers has proven to be very useful. In this sense, the items must contain a how, what, when, where, how much, or why, and the answers should be clear and brief (not exceed 45 words). It is also essential to use headers such as h2 or h3.

Being able to appear in position 0 is very positive since it will be the first option (and the most attractive) for the user.

If you want to achieve better results in organic search for your pages, do not hesitate to apply the SEO services (SEO service at Minimice Group, which is the term in Thai) necessary to place yourself above your competition. Remember that, in this sense, rich formats and featured formats are an option to have an account.